As the cannabis industry matures, consumers’ expectations about authenticity and taste are rising. The consumer is no longer satisfied by items that “work”. They are seeking authentic experiences that reflect the plant, smells that evoke recognition and tastes that reflect the real cannabis. The increasing demand for cannabis has put Cannabis derived terpenes at the center of serious product development conversations.
Image credit: massterpenes.com
Why Terpenes Define Cannabis Identity
Terpenes is the aromatic compound responsible for the distinct aroma and taste of cannabis strains. They affect the perception of quality is long before the effects are felt. When properly stored Terpenes are a way to convey freshness and strain lineage. They also signal general quality. If they are handled poorly even the most potent products may feel artificial or flat.
Real Cannabis terpenes are sourced directly from cannabis flower, capturing the plant’s natural aromatic fingerprint. It is a fundamentally different product from the botanical terpenes blends that try to recreate the characteristics of cannabis using compounds taken from non-cannabis plants. Although botanical blends are economical but the flavor that consumers expect from true cannabis isn’t always available.
The extraction method affects the result
The method of extraction used to extract Terpenes can have a major impact on their final character. Hydrocarbons extracted from fresh or freshly-frozen plant materials are often utilized to create vibrant, resinous-like scents. These techniques preserve fragile compounds that can be easily lost in heat or drying.
CO2 terpenes provide another benefit. Carbon dioxide extracting allows for precise control, and also produces pure and stable terpenes. The aroma of the resulting profile might be less intense when compared to live hydrocarbon extractions. But CO2 profiles can provide consistency and purity, particularly when formulas are based on balance more than intensity.
Both strategies are equally effective, but each serves a distinct reason for using it. Producers who are well-informed make their decision based on the desired result rather than marketing trends.
Fresh Material makes a tangible Difference
Quality cannabis-derived Terpenes starts with the harvest. Terpenes, by their nature, are volatile, which means they degrade quickly when exposed to oxygen, heat or time. Fresh frozen material, or flowers that have been carefully preserved will help preserve the original aroma character.
No extraction method can restore the lost value once degradation has occurred. The terpene industry is very focused on the sourcing of raw materials as well as the handling of them. The distinction between the fresh and the compromised material is immediately noticeable in aroma clarity and depth.
What should you look for when buying Cannabis Terpenes
You can easily ignore the exaggerated descriptions or flashy claims when evaluating Cannabis products for sale. Transparency however is more crucial. Buyers must know how Terpenes were extracted and processed.
Consistency is yet another important element. True cannabis-derived products should smell exactly the same from batch to batch, especially when they’re specific to a particular strain. The presence of large variations is often an indication of brands that care about quality.
Terpene Craft: a Focused Methodology
Some producers attempt to be all things at once. Some producers decide to concentrate on one thing. Mass Terpenes fits into the second category because it is focused on terpenes in particular rather than spread attention over different types of products. This focus is narrow and allows for greater control over the scent, final output, and the processing.
Mass Terpenes places a high importance on small batch production and careful post-processing. This allows the scent to speak for the product. Instead of relying on hype the product’s quality is intended to be experienced directly through scent and flavor that feel unmistakably cannabis.
Aroma is the Ultimate Quality Check
It is impossible to replace after a container is opened. Terpenes derived from cannabis that are of high quality can be instantly recognized, showing the level of sophistication and familiarity that is unmatched by any synthetic blend. Aroma remains the truest measure of the success.
Genuineness has been a crucial aspect in separating the industry as it continues to evolve. The aim is the same regardless of regardless of whether the producer is using CO2 terpenes or cold-cured varieties. When terpenes are handled with intention and respect and care, they not only improve the quality of products. They also carry the cannabis culture forward in its most well-known form.